How Can Small Business Survive Rising Fuel Costs?

!: How Can Small Business Survive Rising Fuel Costs?

At the time of writing, the price of a barrel of crude oil sits at around , and this is expected to rise as demand increases, reserves get smaller, and much of the world continues to sit in economic turmoil. These factors have combined to bring petrol prices in the UK to a staggering all time average high of £1.28 per litre, and diesel in most cases, topping £1.30.

These soaring prices are a cause for concern for all regular motorists as each mile is costing more and more. However, one of the groups worst affected by these price rises are small businesses and small business owners. Unfortunately for some there is no escape from these fuel prices that will not result in job losses or company contraction - after all, its difficult to run 10-15 vans without having to bare the brunt of fuel prices.

Nevertheless, whether you run a fleet of gas guzzlers, or simply use a company car to get to networking and business meetings, there is a practical, progressive way in which you can reduce the impact of each trip to the pumps, whilst at the same time developing your business and brand name.

Upon first reading, your thoughts may well be that I am going to tell you some impractical nonsense, or tell you about a ridiculous get rich quick scheme which will inevitably fail.

This however is neither of those things, it is using the biggest marketing tool of modern life, a way in which you can get in touch with millions, of course, the internet. An internet presence is vital for any serious company or brand who wish to grow and increase turnover. Millions of people worldwide use the internet every single day, people of all ages, races and backgrounds, many of whom could well be looking for the service or product you provide.

With a quality website at your companies disposal, you are opening your business up to a whole new range of potential customers, which will hopefully, in turn, make you more money.

Not only is it a way in which you can make yourself more money, it also has the potential to save you money on, as this article mentions, fuel costs. With an online presence, you have a wide array of websites and potential customers which you can market yourself to, and forge relationships with. In many instances this can cost you very little to no money at all - excluding internet fee's etc - whilst driving long distances to attend networking events and attempting to sell your business in a couple of hours, can often end up costing you more than it has gained. I am in no way saying that face to face marketing is a dead activity which should no longer be used - lets face it, everyone appreciates the personal touch - it is much more practical to speak to a customer through the internet, or direct them to your site, rather than spend £20 on fuel to drive to them and do the same thing.

Regardless of your industry, or business size, there is a web design company out there which can suit your needs, and give you the boost you need to overcome the tough economic hurdles of modern life.